Overview
In celebration of Sacramento State’s 75th anniversary, I led the development of a commemorative vanity mark and brand extensions designed to honor the university’s legacy while supporting a year-long suite of events and communications. This identity needed to complement existing brand standards while creating a distinct, celebratory visual for the milestone.
The 75th anniversary mark would be applied across both formal and casual campus communications—from printed invitations and pole banners to branded merchandise and digital media. It had to balance tradition and excitement, offering flexibility across various units and audiences while staying rooted in Sacramento State’s core brand identity.
Scope of Work
Concept exploration and mark development
Visual system for anniversary campaign assets
Color and typography adaptation within brand parameters
Digital and print applications (web, signage, merchandise)
Development of usage guidelines for campus partners
Coordination with University Communications and Licensing
concept/execution
The vanity mark was designed to feel celebratory and institutional without overshadowing the primary university logo. Multiple concepts were explored, including options with formal seal elements, numerical lockups, and ribbon or emblem motifs.
Once the final mark was selected, I created usage guidelines to ensure consistency in application. I also developed a suite of visuals and templates for campus partners, including digital graphics, anniversary-branded event signage, and print collateral—helping unify the visual experience of the celebration across campus and community-facing efforts.
DESIGN APPLICATIONS
Vanity Mark System Lockups
Designed to pair with the university logo and maintain brand complianceConcept Exploration
Multiple variations explored, including ribbon, stacked type, and seal-inspired forms
Campus Signage
Pole banners, posters, and event graphics used across campus and in public spaces
Digital & Print Assets
Web graphics, social media elements, and printed invitations for anniversary events
reflection
This project highlighted the importance of balancing legacy and adaptability. I was proud to contribute to a historic milestone for the university and to help shape the public-facing identity of the 75th anniversary celebration. The final system provided a flexible yet elevated solution that supported a wide range of applications without diluting the university’s core brand.