Special Mark Branding & Marketing Materials

Some campus departments are able to utilize what is referred to in the Sacramento State brand book as a special mark in addition to the University logo for purposes of marketing and branding themselves within the established University Identity Architecture. I had the privilege to create a special mark for University Print & Mail. In addition to this mark I also created an accompanying style guide and templates for marketing materials such as A-Frames, Retractable Banners, and an array of Promotional Swag.